Life in the early 21st Century is increasingly characterized by what marketing specialists dubbed The Subscription Model. For many Americans, it is starting to feel like we are “renting” our lives. It is almost like feeding a parking meter, 24/7, and 365 days a year. It is bad enough having taxes, mortgage payments, and insurance costs, but adding umpteen subscriptions is burdensome. It saps us of our livelihood. Consider how our lives have changed in the past two decades:
- We used to buy a CD or DVD once, and it was ours for a lifetime. Now, we are mostly expected to pay a monthly subscription fee for a music or video streaming service. The record producers and and movie studios have turned us into cash cows.
- We used to buy a book, and it was our family’s for several lifetimes. Now we are expected to only view ebooks (stored in the cloud) or on our remotely auto-updated ebook readers. And all the while, our data is surreptitiously gathered by publishers. Even worse, Internet-connected ebooks can be edited or deleted without our knowledge or consent.
- We used to buy televisions that freely received broadcasts — albeit with commercial ads. But now, most television services are by subscription It is not unusual for families to have five or more separate paid movie and television subscriptions.
- We used to buy a car or truck and we could make a pay cash purchase, once. But now, cars and trucks are so expensive that most buyers must make monthly payments. And we are expected to buy subscriptions for the radio and navigation systems. Without a subscription, these devices are “bricked.” And even some other optional equipment on vehicles now require subscriptions. You’ve probably heard of the notorious “by subscription” electrically-heated car seats.
- Some devices become bricked when companies are merged or acquired. Bricking has even be used as a debt-collection bludgeon.
- Some trades companies like plumbing services have gotten into the act of monthly subscriptions. And there are now some brands of disposable razors that are only sold by subscription. Incredible!
- We used to buy software that would work indefinitely. But now, we either need a version update subscription or we have to buy new editions of software — often as frequently as once every 18 months. The trend is toward selling Software as a Service (SaaS). An Aside: Even computer hardware now has a limited functional lifespan. I’ve found that my spare Macbook laptop computers are becoming essentially worthless, because they lack sufficiently-fast CPUs to support current software. And much of the old software is not compatible with viewing modern web pages. Those pages either cannot be accessed, or the graphics on those web pages are displayed as blank rectangles!
- As of 2024, 65.7% of homes were built in a community association or homeowner’s association, with monthly or annual fees. My long-standing advice is to avoid buying houses inside of HOAs!
Continue reading“Endless Expenses: Modern Life in The Subscription Model”




