Humans are easily influenced. Humans are extremely suggestible. Humans are easily manipulated. Humans are very controllable. All Humans. Throughout history. Regardless of sex, age, race, nationality, and education level. You dear reader are human, as am I. Thus we are also easily controlled. Not a pleasant realization is it? I would guess for many there is a level of denial. “I know some people are easily manipulated but not me! I’m not easily influenced”. Okay… well for safety sake please assume you are easily controlled. Think about the ramifications of that potential reality. What does that mean at a practical level? How does that play out on a day in day out basis?
Let me give some proof of this Truth, that humans are easily manipulated.
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.”
– From Propaganda, by Edward Bernays
These are the first two paragraphs from this famous book, written almost 100 years ago. A book which I have read and would highly recommend. Written when radio was still in its infancy. Meaning this manipulation Bernays is writing about was done primarily through text; newspapers and magazines. Which have since been overshadowed by much more powerful and effective tools of control. Radio, Television, Computer, and VR (virtual reality).
Bernays is considered the father of propaganda. His uncle was Sigmund Freud, the father of psychoanalysis. In his book Propaganda he gives a real-life example of how to create demand for a product, in this case Pianos, without ever mentioning the product. Which really is profound and disturbing. Because if one can create demand for a product without mentioning it, then one can create demand for an idea, or ideology using the same techniques. But let’s get back to the more easy-to-grasp concept of creating demand for a product.Continue reading“An Important Truth, by Kevin S.”