The Elephant in the Room, by Norman Church
“I’m right there in the room and no one acknowledges me.” “We must face the prospect of changing our basic way of living. This change will either be made on our own initiative in a planned way, or forced on us with chaos and suffering by the inexorable laws of nature.” – President Jimmy Carter (1976) Before we discuss this Elephant in the Room we must first briefly consider the notion of ‘sustainability’. Too often people debate sustainability issues from an understanding that is vague, incomplete or frankly flawed. “Just exactly what is meant when the word ‘sustainable’ or ‘sustainability’ …