Note from JWR:

After more than two years without a change, we recently increased our advertising rates by an average of 20%. The good news is that our readership has more than quadrupled in the past two years, so our advertisers are still gettng a real bargain. (Especially when you consider that some other blogs with readership of the same scale charge up to $1,500 for banner ad!)

When shopping for preparedness gear, please patronize our paid advertisers first. If they don’t have what you need, then check out our Affiliate advertisers, such as Nitro-Pak, Lehman’s, and Northern Tool . With any of our advertisers, please mention where you saw their ad. Thanks!