“We like market research because it provides certainty – a score, a prediction; if someone asks us why we made the decision we did, we can point to a number. But the truth is that for the most important decisions, there can be no certainty.” – Malcolm Gladwell
The Editors’ Quote of the Day:
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- Ad Rural Home Defense: non-fiction by author Don ShiftA cop's guide to protecting your rural home or property during riots, civil war, or SHTF. A sequel in the Suburban Defense series.