Back in the 1940s, Abraham Maslow, a psychologist, asked himself the question “Just what is it that people really need…….?” After considerable research he came up with an analysis called Maslow’s Hierarchy of Needs. It is usually graphically represented as a triangle consisting of five layers, each corresponding to a category of needs, the lowest layer being the most basic and the topmost – the apex – being the most rarified. The layers, in order from bottom to top are as follows: Physiological (breathing, food, water, sleep, sex, homeostasis, excretion) Safety (security of body, of employment, of resources, of morality, …