Johnny Carson TP Syndrome–This Time, The Rush Begins at Midnight
On December 19, 1973, American late night talk show host Johnny Carson made a joke that had some far-reaching unintended consequences. In his opening monologue, he quipped: “You know what’s disappearing from the supermarket shelves? Toilet paper. There’s an acute shortage of toilet paper in the United States.” The next morning tens of millions of his viewers went out and each bought dozens of rolls. This buying created a shortage, which lasted several weeks. More than just a bit of trivia, the 1973 toilet paper shortage illustrates the herd-like instincts of consumers, and just how easy it is to create …